Crystal Studio is a creative partner

for premium brands, specializing in the

concept development, design,

and production of promotional

merchandise and offline experiences.

Crafting Brand Brilliance.

Crystal Studio transforms brand identities into cohesive experiences. 
From strategic direction to merchandise, offline experiences, and content production, we create meaningful brand expressions across every touchpoint. 

We believe every interaction is an opportunity to express a brand's character and create lasting connections with its audience. 
We develop work that feels authentic, purposeful, and enduring. 

Every detail is considered to ensure each experience is as memorable as the brand behind it.

Our Services

Promotional Merchandise

Space/Event Planning

Content Production

Projects

Clase Azul

Category

Premium Tequila brand

Product

Shaker & Shot Tray Set

Goals

Boost sales for Clase Azul in Japan, South East Asia & Korea

Services

Product Design / Manufacturing

Product

Promotional goblet

Goals

Enhance brand awareness for Clase Azul in clubs and events

Services

Product Design / Manufacturing

Product

Pop up store @ House of Shinsegae

Goals

Official launch of Clase Azul Ultra in Korea

Services

Space Design / Space Installation

Product

Leather Bartender Apron

Goals

Enhance bartender professionalism at Clase Azul events

Services

Product Design / Manufacturing

Product

Signage @ Filleter Seoul

Goals

Displaying SKUs in store window of official partner restaurant

Services

Design / Installation

ROSÉ

Category

K-Pop artist at THE BLACK LABEL

Product

Stickers, Keyring, T-shirts, Ball Cap, Candle

Goals

Created a cohesive merchandise line for pop-up experiences in Korea and global

markets following the global hit of ROSÉ's APT.

Services

Product Design / Manufacturing

MEOVV

Category

K-Pop artist at THE BLACK LABEL

Product

Duffle bag, Gym Sack, Cap, T-Shirt, Bandana, Hair Clip, Necklace, Scrunchie

Goals

Establishing MEOVV's debut identity through a “clean girl” and sporty aesthetic

Services

Product Design / Manufacturing

Red Velvet

Category

K-Pop artist at SM Entertainment

Product

Korean Stamp Set

Goals

Blending traditional Korean aesthetics with album <Chill Kill>

Services

Product Design / Manufacturing

Product

Mother of Pearl tin case

Goals

Blending traditional Korean aesthetics with album <Chill Kill>

Services

Product Design / Manufacturing

aespa

Category

K-Pop artist at SM Entertainment

Product

Mini locker & sticker set

Goals

Mini locker package targeted at the 1020 teen, aespa fan

Services

Product Design / Manufacturing

Product

Chain phone strap

Goals

Metallic chain phone strap phone for <Armageddon> album

Services

Product Design / Manufacturing

NCT Dream

Category

K-Pop artist at SM Entertainment

Product

Paper incense set

Goals

Promotional merchandise for <Dream Scape> album

Services

Product Design / Manufacturing

Product

Keychain

Goals

Merchandise designed with elements from the <Dream Scape> music video

Services

Product Design / Manufacturing

LACALUT

Category

German toothpaste brand

Product

Advertisement campaign content with actor Seo Gang Jun

Goals

Image & video content to boost brand visibility

and appeal to a wider audience in the Korean market

Services

Concept Planning / Content Production

Bioelectra

Category

German supplement brand

Product

Advertisement campaign content with actor Park Hae Jin

Goals

Image & video content to boost brand recognition and

generate sales for Biolectra within the Korean market

Services

Concept Planning / Content Production

Product

Product Display Page

Goals

To increase online sales conversions by

providing comprehensive product information

Services

Data organization / Design

Contact Us

Director / Cecile Kim

cecile@crystalstudio.co
kakao: cecilekim
An image of a modern concrete space.

Services

Brand Experience
Product Manufacturing
Space/Event Planning 
Content Production

Location

Seoul, South Korea