Autism Partnership / Brand Strategy
Autism Partnership Korea Market Entry Strategy
Adapted Autism Partnership’s regional content strategy for Korea, connecting the brand framework with local audience needs, cultural context and channel behavior. The project translated research and an audit of existing touchpoints into a practical Korean content and communication plan.
Autism Partnership의 지역 콘텐츠 전략을 한국 시장에 맞게 현지화했습니다. 국내 고객의 니즈와 여정을 분석해 콘텐츠 우선순위와 한국어 메시지를 정리했습니다. 채널별 운영 방향과 에디토리얼 캘린더를 개발해 실무에 적용할 수 있는 커뮤니케이션 계획을 제안했습니다.
- Client
- Autism Partnership
- Scope
- Local market insights / Content strategy / Korean localization
Our work
- Mapped local audience needs and the customer journey to define content priorities.
- Adapted positioning, tone of voice and Korean messaging within the regional brand framework.
- Developed channel recommendations, a localized editorial calendar and priorities for improving digital touchpoints.
Selected scope only. Research findings and strategy materials remain confidential.
