The Scrat / content
Digital magazine strategy & content direction
Led editorial direction and content operations for The Scrat, S.I.VILLAGE’s digital fashion and beauty magazine at Shinsegae International. Developed brand stories, product curation, influencer features and video formats that connected editorial discovery with the shopping experience.
신세계인터내셔날 S.I.VILLAGE의 디지털 패션·뷰티 매거진 The Scrat의 콘텐츠 방향과 운영 전략을 수립했습니다. 브랜드 스토리, 제품 큐레이션, 인플루언서 협업과 영상 콘텐츠를 기획하고 제작 과정을 조율했습니다. 에디토리얼 콘텐츠를 상품과 프로모션에 연결하며, 콘텐츠를 통한 브랜드 탐색과 쇼핑 경험을 설계했습니다.
- Client
- Shinsegae International / S.I.VILLAGE
- Scope
- Editorial strategy / Content planning / Production coordination / Commerce integration
Our work
- Editorial strategy & operations: established the magazine’s content direction, planned recurring columns and managed the editorial calendar in collaboration with brand and merchandising teams.
- Content development: planned brand editorials, influencer collaborations, practical fashion and beauty guides, and video series including Mr. Scrat; expanded formats into GIFs and cinemagraphs.
- Production coordination: managed external agencies and creative partners, coordinated talent and shoots, reviewed deliverables and oversaw budgets and internal approvals.
- Commerce integration: connected product curation and editorial stories with shopping links, seasonal promotions and S.I.VILLAGE placements. Proposed and led the Q brand storytelling initiative, beginning with DIESEL.
- Social distribution & performance: adapted editorial content for Instagram and Stories, coordinated promotional exposure and monitored traffic to guide ongoing content operations.
