SAN RITUAL / Brand Strategy
SAN RITUAL: Brand Creation & Launch
Built SAN RITUAL from the ground up as a curated destination for Korean herbal skincare and traditional craft. Led the brand from its initial concept through identity, product selection, a Shopify storefront and social content, shaping a consistent experience from discovery to purchase.
한국의 한방 스킨케어와 전통 공예를 소개하는 SAN RITUAL을 처음부터 기획했습니다. 브랜드 콘셉트와 아이덴티티를 정립하고, Shopify 온라인 스토어를 구축했습니다. 제품 큐레이션과 소셜 콘텐츠까지 연결해 브랜드 경험을 완성했습니다.
- Client
- SAN RITUAL
- Scope
- Branding / Website building / Social content creation / Product sourcing
Our work
- Brand strategy & identity: defined the concept, audience, positioning, tone of voice and visual direction; developed the brand identity and customer-facing copy.
- Website & e-commerce: built the Shopify storefront, organized collections and product pages, and created the brand story and shopping experience.
- Social content: developed content themes, copy and visual direction for Instagram, connecting product education with the brand’s approach to everyday rituals.
- Product sourcing & curation: selected Korean skincare and craft products, shaped the assortment, and brought product information into a coherent brand presentation.
